With a title like Vaudeville Wars: How the Keith-Albee and Orpheum Circuits Controlled the Big-Time and it’s Performers, I knew it would be right up my Roaring Twenties alley. I was right, and I learned some things. But the book itself was excruciatingly dull reading. Granted, it was published by Palgrave-MacMillan, the academic imprint for MacMillan publishing company, so I should have expected dry.
Basically this is a book about how Keith, Albee, and other vaudeville tycoons monopolized the business and screwed the performers as they made boatloads of money.
In pursuit of their goal to make vaudeville a form of family entertainment, Keith and Albee stressed the Three C’s — cleanliness, comfort, and courtesy. “The city’s (New York) social reformers and religious leaders attacked the concert saloon for its drinking and lewd amusements and instead avidly supported wholesome recreation for the working class. Keith’s refined vaudeville was exactly the type of entertainment the city’s leaders wanted.” In the early years (1880s and 1890s), Keith himself welcomed audiences at his Grand Opera House and emphasize the rules: no hats, no smoking, no whistling, and no stamping feet, spitting or yelling obscenities. Playbills pointedly mentioned the wholesome environment. Performers were forbidden to use profanity or off-color jokes. Profanity meant something different in the 1880s: words like slob, son-of-a-gun, and gee, would result in an act’s cancellation. Keith hired a Sunday school teacher to censor the jokes. From then on, vaudeville was family entertainment. Those looking for more risqué fare could visit one of the many burlesque houses where raunchy jokes and semi-nudity were common.