The Last of the WAMPAS Baby Stars

Once upon a time, a sure-fire way for an aspiring screen actress to get noticed was to be named a WAMPAS Baby Star. Each year from 1922 until 1934, the Western Association of Motion Picture Advertisers chose thirteen young women whom they believed would be the screen’s next stars. The girls got lots of attention, party invitations, publicity, and small parts, and some did break into big time stardom. I found this photo at an antiques mall hanging on a pegboard wall in a shoddy frame and bought it for $10. It was taken in 1934, the last year of the promotion.

WAMPAS Baby Stars you might know include Clara Bow (the “It Girl”), Joan Crawford, Janet Gaynor, Loretta Young, Mary Astor, Ginger Rogers (Fred Astaire’s dance partner), Sally Rand, and Fay Wray (of King Kong fame).  For a complete list, see

So when I read in this week’s NY Times that Mary Carlisle, the last WAMPAS Baby Star, had passed away, I thought it was worth noting on my blog. She was reputedly 104 years old, but since she had always fudged her age, no one–not even her son–is quite sure how old she was. She may have been 106. Mary Carlisle was named a WAMPAS Baby Star in 1932, along with Ginger Rogers. While not as big a star as some would become, Carlisle had a good film career, playing in movies until 1943 opposite male stars like Will Rogers, Bob Cummings, Jimmy Durante, Buster Crabbe, Ray Milland, and Bing Crosby. As she said in a 1937 interview, she was usually cast as the “sweet young heroine.” Read the NY Times obituary here. Or here, for the Washington Post.

Published in: on August 6, 2018 at 9:25 am  Leave a Comment  
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