He foresaw the decline of vaudeville and the rise of movies

Who? Marcus Loew, founder of Loew’s theaters.

Early on, the Keith-Albee organization of vaudeville theaters started using films as one of the (usually) nine acts in their vaudeville lineups. That was when films lasted ten or twenty minutes, about as long as the typical vaudeville act.

But their competition, Marcus Loew, foresaw film eclipsing vaudeville as America’s favorite pastime. He bet right, although he didn’t live long enough to see how right he was. He died in 1927, just a few years before vaudeville began its rapid descent. 

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Published in: on February 1, 2018 at 4:09 pm  Leave a Comment  
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