How did women use makeup in the Roaring Twenties? Let’s let Clara Bow, the silent film star known as the “It Girl,” show us.
First, many women, if not most, didn’t use any makeup at all. Those who did were usually younger women, sometimes termed “flappers” for their modern ways. Clara Bow was their model and one of the most copied women of her time.
Bright red lipstick turned an ordinary mouth into a small, pretty pout, with a bow outline on the top lip. (Clara Bow was certainly playing on her name with that look!)
Eyebrows were plucked thin and arched or sometimes plucked completely and drawn on with pencil. Eyes were dramatically dark, with eyeliner all around the eye and thick curled lashes heavily brushed with mascara. In this picture, you can really see her eyebrows clearly.
Rouge wasn’t that prominent. It was more of an eyes-and-mouth look.